Environment has been an increasing concern for the generation “now”, and will be taken more seriously by generation “next”, though we all will have “good intentions towards our mother earth” it would make more sense is to make money while we are doing the “good cause”. Out here is a list of some trends / startups / initiatives, which are simple yet useful solutions to our complex mechanical world.
Rural Beekeeping has been catching lots of attention lately … out here we’ve got few initiatives initiated a unique trend called “rooftop beekeeping”. First one to check in the list is London based Fortnum & Mason where you can also buy honey online, followed by Toronto’s Fairmont Royal York hotel and Paris-based Pullman Hotels & Resorts who use it for their own internal usage & to provide it to their customers. Pullman partnered with Bee My Friend recently on Earth Day.
Car Pooling saves us miles with smiles. There have been quite a few online initiatives to facilitate searching car pooling partner online, this includes, Zimride, Galp Energia’s Galpshare which allows users to specify their interests (music / sports / business etc.). Zipcar recently has partnered with Zimride to provide a car pooling system to college and university campuses and making it further easier by Facebook-based carpool matching system.
What alternative vehicle you use when you drop your car for servicing? Bicycling … is in trend back again … Noticing most of people opting for bicycle while leaving their car for servicing, Clive Brook, a Volvo dealership in Yorkshire, thought of an idea of offering bicycles instead of courtesy cars. Waitrose, a British supermarket chain, on the other hand picked up an age old method of delivering their goods on bicycle and cart. Watch out more on bicycle trends – convertible bicycle & stroller, Cargo bikes for greener business deliveries , Lightweight electric bike, bike sharing in North America by Bixi.
Too much advertising adds too much noise, but this one is different & refreshing, these advertisements are made by salted water and stencils and stays on earth for 5 odd minutes. Since it stays temporarily there is no need for permissions from the local authorities. This company, Curb, has been involved earlier in advertising which uses natural materials, check their other work on sand sculptures, turf cutting and snow tagging innovations.
When it comes to re-cycling, TerraCycle is a company which is worth noting. Started with a very unique idea of making eco-fertilizer from organic waste and worm poop, they struck a chord with The Home Depot, Wal-Mart and Target, which gave them a turnover of USD 6 million in sales for 2007, and I believe it is quite good for a four-year-old, 12 employee company. Their other initiatives turning old wrappers into eco-chic bags and accessories, collecting non-recyclables at big boxes stores, and also worth noting, hair waste used to clean up oil spills …



